Clothing brand and a story behind it

The fashion industry has changed in enormous ways, starting from the mid-19th century when clothes were hand-made by tailors. As time went by, this process has become more automated and today’s fashionable items are often mass-produced. With the rise of mobile usage and the unexpected impacts of COVID-19, ecommerce has emerged as one of the main selling channels. Let’s dive deep into each movement to see the new opportunities as well as challenges that brands should pay attention to today. Our New Brand AMRISS.

The fashion industry has become more competitive. Fashion businesses are growing across sectors — from local to global brands and from retailers to wholesalers. Not to mention the rise in second-hand thrifting stores that have become more popular with sustainability- and price-minded shoppers.

Such diverse business models have made the fashion industry more competitive. Without a doubt, innovation is needed to thrive in this fast-changing industry.

In addition, there has also been a strong shift to mobile platforms. According to a study by Google, 59% of shoppers stated that an option to shop on mobile is an important factor in choosing which brands they shop with.

Customers are factoring sustainability and ethical sourcing into their purchase decisions.
Being one of the largest industries in the world, fashion faces a lot of criticism about sustainability and other ethical values.

As fashion is a big industry, clearly defining your customer niche can help you to stay on the right track. You don’t want to run a clothing brand for middle-aged people, with a marketing plan that only reaches young adults.

Therefore, it is essential to understand the purpose of your brand. Is it meant to sell clothes for all age groups or just a specific subset of people? This applies to different customer groups based on their ages, genders, hobbies, etc. Determining your target helps you hone in on your unique selling point, which you can use to further make your brand stand out among others.

Keep in mind that this does not mean you must narrow down the target customers. A shop for all family members, for example, is not less competitive than other ones. In any case, brands should convey their message and principle to their targeted customers in the most effective way.

Allow shopping on multiple channels.

The shift to ecommerce is one of the most notable trends in the fashion industry. However, customers are still increasingly shopping across multiple channels from mobile to in-store to social commerce and marketplaces. These changes in shopping behavior require fashion brands to meet customers wherever they’re shopping and allow them a seamless transition across channels. The combination of offline and online stores can help expand the customer base and increase brand influence. In addition to physical stores, you can consider running your website, building a social media account or making use of online marketplaces.